On June 17, the final of the“Uniting Five Continents,Navigating Business with Wisdom”Cross-Cultural Communication Simulation Competition, a signature event of the 17thInternational Culture and Arts Festival, was held at the United Nations Village.
Competition Scene
The competition focused on cross-border business scenarios, providing a platform for practical simulation-based exchange and competition, which attracted widespread student participation. At the event, each team demonstrated clear division of labor and seamless coordination—from opening etiquette and demand presentations, to multiple rounds of negotiation on core clauses such as pricing, delivery, and liability for breach of contract; from flexibly adjusting strategies during negotiation deadlocks, to finalizing collaboration details—the entire process maintained a tight pace throughout.
Participating students remarked that the Cross-Cultural Communication Simulation Competition was not merely a contest, but also a living professional course, an in-depth cultural dialogue, and a youth preview to the world.
The university remains committed to cultivating international talent with global vision and cross-cultural communication skills. Leveraging this opportunity, it will continue to build international practice platforms, encouraging students to broaden their global perspectives at the intersection of diverse cultures and contribute to mutual learning among civilizations.
Source: University Youth League Committee
