The final round ofthe "CP Group Cup" 16thNational College Students Market Research and Analysis Competition,” was recently held in Zhengzhou. Three teams formed by Jilin International Studies University (JISU), coordinated by the School of International Finance and Trade in collaboration with the School of Artificial Intelligence, the School of International Commerce, and the School of International Exchanges, securedone national first prize and two national second prizes.
The first-prize-winning team, named “Jixing Gaozhao” (Auspicious Star), was guided by Liu Xinzhu from the School of International Finance and Trade, Li Hang from the School of International Commerce, and Sun Jian from the School of Artificial Intelligence. The team comprised Liu Chenwei (Digital Media Technology, Class 2301), Wang Xuanpu (Artificial Intelligence, Class 2302), international student KLOOS NADIA (Tourism Management), international student Lavrenteva Mariia (Russian Interpreting), and international student Marie Tounkara (Chinese Language Program). Their research report, titledFrom“Pine Ecological Immune Barrier”to“Food Safety on the Table”–A Value Chain Restructuring Survey of the Forest Antibiotic-Free Farming Industry Driven by University-Government-Enterprise Collaboration, was awardedthe national first prize.Two teams jointly guided by LiuXinzhu and Li Hang received national second prizes. The first team, consisting of postgraduate students LiuWenhui and Tan Tianjing (Master of International Commerce,Enrolled in2025), along with international students Tynkovich Sofiya, Nilava Darya, and Chloé FERNANDES (all from the International Chinese Language Education program), submitted a report titledChangbai Pine Cone Extract: Essence of Fragrance, Essence of Nature – A Dual-Dimensional Empirical Study and Cross-Scenario Validation of Changbai Mountain Pine Essential Oil from the Perspective of Ecological Resource Development. The second team, comprising Chang Jinghui (Accounting, Class 2301), Wang Tianyi (Marketing, Class 2301), and international students NGUYEN HA MY (International Chinese Language Education), TRAN THI THU (English Interpreting), and Heba Allah hussien mohamed ibrahim (Tourism Management), submitted a report titledFrom “Entrepreneurial Aspiration” to “Action Readiness”: A Multi-Pathway Driving Mechanism and Asymmetric Effects Study on the Entrepreneurial Intentions of University Faculty and Students. Both reports earnednational second prizes.
Participants and faculty advisors from Jilin International Studies University pose for a group photo at the competition venue.
The National College Students Market Survey and Analysis Competition is organized by the China Commercial Statistical Society and has been consistently included in theNational List of College Student Competitionsfor many years. It is recognized as a national Class A competition. This year’s event attracted 375,000 students from 1,259 universities across China.
The School of International Finance and Trade coordinated resources from the School of Artificial Intelligence, the School of International Commerce, and the School of International Exchanges to form interdisciplinary and cross-cultural competition teams.Focusingon industry hotspots and local development needs, the teams conducted in-depth survey research, which enhanced students’ capacities in research innovation, teamwork, and cross-cultural communication, while also advancing interdisciplinary integration and deepening Sino-foreign educational exchanges.
Building on this achievement, the School of International Finance and Trade will continue to reinforce the educational model of “promoting learning and practice through competition,” establish higher-level practical education platforms, and deepen the integration of industry and education as well asresearchand education. The goal is to cultivate more high-caliber, interdisciplinary, and globally oriented talents.
Source: School of International Finance and Trade
