Recently, the “Skiing in Summer” professional practice and study activity organized by the School of International Cultural Tourism has been held. Sixteen students from the Class of 2022 Customized Program for Ice and Snow Talents, under the guidance of professional teachers, went to Changchun Miaoxiang Mountain Ski Resort to conduct research on its summer operation model. This activity aims to integrate classroom theory with the practice of the ski resort’s “four-season operation”, gain in-depth insights into the industry’s transformation trends, and enhance students’ professional competence.

Teachers and students from the School of International Culture and Tourism visited the Miaoxiang Mountain Ski Resort

During the activity, the students systematic ally learned about the development history, business philosophy and four-season operation system of Miaoxiang Mountain Ski Resort since its operation in 2012. They visited the core facilities such as the ski equipment hall, the multi-functional tourist center, the mountain bike path and the camping site, and personally experienced sand sliding, grassland camping and mountain biking, experiencing the operation logic of “no equipment idle and no venue abandoned” on the spot.

The students interacted around topics such as marketing strategies, cost control, and improvement of service quality. The ski resort management team, combining industry trends with local case, shared methods and paths for building a four-season product line, enhancing tourist stickiness, and optimizing resource allocation, helping students deepen their understanding of industry operation practices.

Teachers and students of the School of International Culture and Tourism took a group photo at the inspection site

Through field research, the students closely combined the theory of ice and snow tourism with practical operation, broadened their horizons and accumulated valuable industry experience. Everyone expressed that this inspection activity was highly rewarding. They gained a more systematic and practical understanding of ski resort management and further clarified their professional learning goals and tasks.

Taking this practice as an opportunity, the School of International Culture Tourism will continue to deepen cooperation with enterprises, constantly optimize the practical teaching system, build a school-enterprise collaborative education mechanism, cultivate innovative talents that meet the diversified needs of the industry, create a high-quality compound talent pool for ice and snow tourism, and contribute to the high-quality development of the ice and snow cultural tourism industry.