Recently, the “Changchun Cultural and Tourism Youth Experience Officers Welcome Snow Season” event, co-sponsored by the Changchun Municipal Bureau of Culture, Radio, Television and Tourism and Phoenix TV, concluded successfully. The School of International Communication of Jilin International Studies University (JISU) actively responded to the event call, organizing over 120 students across the university to participate in the “Changchun Youth Co-creation Program for Ice and Snow.” Among them, 77 students were honored as “Changchun Cultural and Tourism Youth Experience Officers” for their outstanding performance.

During the event, the students gave full play to their professional advantages, creating content focusing on Changchun’s ice and snow amusement projects and characteristic cultural experiences. They released a series of excellent cultural and tourism promotional videos on major video platforms, comprehensively showcasing the unique charm of Changchun in winter and making positive contributions to enhancing the popularity and influence of Changchun’s ice and snow tourism.

This event is a vivid practice of the university leveraging its professional strengths and characteristics to serve the economic development of Jilin Province, and also provides a favorable platform for students to exercise and improve their professional abilities. Taking this opportunity, the School of International Communication will continue to deepen cooperation with local governments and enterprises, carry out more professional practical activities, and cultivate high-quality talents to support the comprehensive revitalization of Jilin.